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Between is part of a trend towards intimacy in social networking. Some Facebook users are fed up with the torrent of “friend” requests from people they barely know. Others resent being tagged in embarrassing photographs their boss can see. Hence the rise of services such as Path, an American network that limits members to 150 friends. Other networks, such as FamilyLeaf and Storytree, target families.
VCNC is betting that couples particularly value their privacy. A message on one’s Facebook “Wall” from an old flame can incinerate a new relationship. Cutting the ex (and everyone else) out removes the risk. Cynics may ask how a social network for two differs from simply sending text messages back and forth. Between’s users presumably think the cynics lack romance in their souls.
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