Seoul, Korea ¶May 25, 2012-- Samsung Electronics is out to take over the business-purpose printing and color laser printer market by unveiling a total of 11 A3 copier and A4 all-in-one printer, copier, and scanner models. On May 24, Samsung held a new product launch event at its Kangnam main office.

The new A3 copiers are based on Samsung’s strength in semiconductor chip technology, with the world’s first all-in-one printed circuit board inside. Normally copiers require seven computer chips and four separate circuit boards. But Samsung came up with a new design in which it has reduced the number to one chip and one all-in-one circuit board, thereby realizing the low power consumption, high-performance, and high-resolution copier model.

In addition, the company embedded in the printer models the world’s first 1-gigahertz dual-core microprocessor, which has improved the multi-tasking performance while reducing printing time substantially. For example, the time it takes to print 10 pages of a color PowerPoint document is less than a half of comparable models.

In order to create vivid high-resolution colors, Samsung has developed a new technology called ReCP, or Rendering engine for Clean Pages, with the industry-best resolution of 1,200 x 1,200 dpi. The printers realize brilliant color patterns without any ink runs on text or graphic images.

These printers are also superior in terms of design and user convenience. Even though the models are primarily intended for business users, all the models have adopted highly sophisticated product designs, blurring the walls hitherto separating the business and individual consumer markets.

The touch screen on the A3 copier has employed the graphic user interface similar to that used in the smartphone so that the user can begin to operate the machine intuitively without a significant learning effort.

Sean Chung (press@whowired.com)