Turning them into art galleries sort of which it hopes will offer much prestigious feel to the visitors, as part of its broader marketing plans to make its dealerships as a multi-purpose cultural venues.
Seoul, Korea ¶ May 31, 2012 -- The much you get emotional, the more likely you are to be attracted to a brand. That is logic behind Korean car makers' branding strategies nowadays and Kia, renowned for its design-savvy lineup, has rushed to transform its four main dealerships across Seoul as art galleries -- not to pitch its cars but sell its messages of "car dealership is a place where various cultural experiences can be realized."
In a bid to step up its apparent "emotional marketing" and celebrate its launching K9 -- its all-new luxury flagship sedan, Kia Motor announced on June 1 famous contemporary artworks will be available on its four branch dealerships, Turning them into art galleries sort of which it hopes will offer much prestigious feel to the visitors, as part of its broader marketing plans to make its dealerships as a multi-purpose cultural venues. In reflection of Kia's "prestigious feel" marketing tactics, the dealerships will include Apgujeong-dong, Gangnam Youngdong, Daechi-dong and West Yeouido branches -- all famous for their high-end and trendy flavors pertaining to the district's images.
Under the main title of "In All things, Love, As If You Were Lost in It", Kia will exhibit a total of around four dozen artworks on their designated braches and "expert" curators will guide you through the inspiring world of arts upon your stepping into the car dealerships of Kia. This growing trend of emotional or cultural marketing campaigns appears to permeate through just about every marketing field and emerge as a real "selling point" today. And for Kia, which unveiled K9 early of May proclaiming it was its first luxury sedan, this "noble feel" campaign seems inevitable.
Sam Kim (firstname.lastname@example.org)
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