2012 Conference Focused on Informatica's Singular Mission - Helping Customers to Maximize Their Return on Big Data

REDWOOD CITY=Whowired ¶ Jun 6, 2012 -- Informatica Corporation, the world's number one independent provider of data integration software, today announced that Informatica World 2012, the company's twelfth user conference, attracted the largest ever audience of customers and partners to hear and experience the world of 'big data'. With an increase in attendance of 35 percent, the participants were most interested in hearing about big data - how to use it, how to manage it and most of all how to gain a business advantage from it. Over 33 percent of the breakout sessions focused on big data.

Chairman and chief executive officer, Sohaib Abbasi, delivered a keynote address that showcased the potential of big data to deliver compelling business value and open up new possibilities. The main news at the conference was the latest release of the Informatica Platform, Informatica 9.5, engineered expressly to maximize organizations' return on big data. Additionally, at the conference, Informatica announced:

        
          -- The results of a global big data survey.
          -- The launch of an industry-first assessment service to allow enterprises
             to analyze the maturity of enterprises in their approach to data.
          -- New certification programs and on-demand learning offerings designed to
             help customers accelerate their return on data.      

While in Las Vegas Informatica employees and conference attendees also took time to work with the Clark County School District's Title 1 HOPE (Homeless Outreach Program for Education) program. Title 1 HOPE's main focus is to identify and enroll homeless students in school and to facilitate support services to meet their physical, emotional and social needs.

Big Data Will Be The Tipping Point

Big data is being driven by three secular technology trends that are reshaping IT - cloud computing, social computing and mobile computing. These trends are redefining the "where," "what" and "how" of the computer industry as businesses shift from on-premise to cloud applications, from transaction processing to "interaction processing" and from desktop computers to mobile devices. The challenge of big data to enterprises is to embrace these new trends and drive competitive advantage.

With the changing of the economics of computing, cloud computing is creating the next wave of data fragmentation with an increasing amount of transaction data captured by cloud service providers. By enabling the next generation of data-centric applications, social computing is unleashing unprecedented volumes of interaction data. And by empowering users with context-aware and location-based services, mobile computing is driving a new surge in device and sensor interaction data.

The result is explosive growth in big data, represented in today's larger volumes, broader variety and higher velocity data. The business opportunities around big data are significant, ranging from enhanced business intelligence and sentiment analysis, to proactive customer engagement. But the risks and costs are equally enormous if big data is not managed properly.

The latest release of the Informatica Platform, Informatica 9.5, furthers Informatica's position at the forefront of maximizing return on big data. With Informatica 9.5, organizations now have a comprehensive set of innovative capabilities addressing all aspects of big data:

        
          -- Big transaction data - For example, embeddable cloud integration services
             ensure your applications have all the relevant business data from
             on-premise and cloud systems.
          -- Big interaction data - For example, advances in social MDM enable
             organizations to leverage social media data to create a complete,
             authoritative view of the customer to improve customer acquisition and
             retention.
          -- Big data processing - For example, the ability to move data into Hadoop,
             in both batch and real-time, ensures interoperability between Hadoop and
             traditional data processing environments, while enhancements in big data
             parsing boost developer productivity.        

"The nexus of IT megatrends is transforming the IT industry, elevating the strategic role of data integration and opening up new opportunities for organizations," said Sohaib Abbasi, chairman and chief executive officer, Informatica. "The IT megatrend of big data has been billed as the next frontier for innovation, competition and productivity. The promise of big data for enterprises is to help pursue the top opportunities and address the top challenges. The Informatica value proposition is to help our customers realize the promise of big data by maximizing the return on data."

Additional Links

        
          -- Sohaib Abbasi, Informatica CEO and Chairman Informatica World 2012
             keynote video
          -- Mike Olson Cloudera, CEO Informatica World 2012 keynote video
          -- James Markarian, Informatica CTO Informatica World 2012 keynote video
          -- The Story of Return on Data video
          -- Big data infographic
          -- Informatica Launches Latest Informatica Platform, version 9.5        
      

Availability

Informatica 9.5 will be available in June.