"A particular number works wonder to draw the attention of consumers. And in planning any 'numerical marketing' we should consider general social trend which appeals to consumers. That is, a specific number is supposed to reflect a particular lifestyle today. That is the key to create an effective numerical marketing planning in the industry."
Seoul, Korea ¶ July 3, 2012-- Food makers in Korea have introduced a range of "numerical marketing" campaign in the hope to differentiate their newly launched products from other competing brands in the market.
Virtues of the numerical marketing are, as they say, the distinctively powerful impacts to have on the consumers: A brand being marketed with "specific figures" at the forefront of it is more likely to impress thereby bolster chances of attracting consumers with effects.
Distinctive is their applying "wellness" theme in their numerical marketing; "Particular numbers" are meant to signify "desirable target figures" in terms of balanced calorie intake or nutritional aims for a growing number of "health-oriented" consumers today.
Take 'Nature Plays 175-Day Pear', a canned juice by Woongjin, for example. This brand tries to highlight the specific period of "175 days" which, according to experts, alludes to a conventional wisdom among farmers that a pear tastes the best when it has ripened to the period of 175 days making it a “perfect state of the nature”.
Driven by its numerical marketing success featuring particular period -- unique to individual fruits, Woongjin came up with a variety of "numerical-oriented fruit juice' brands in a row: 'Nature Plays 90-Day Tomato', 'Nature Plays 790-Day Aloe', 'Nature Plays 180-Day Cranberry' all giving interesting prominence to the specific periods of 'the state of nature' meant to be good for your health as well as your taste.
The story behind '0.8mm Naengmyeon' made of potato starch, launched by OurHome, is also intriguing. The iced vermicelli, or a cold noodle dish, has placed its particular focus on the thickness and main ingredient of the cold noodle: the thinner the noodle, the tastier and the potato starch is healthier ingredient that will be synonymous with wellness of the food, or the maker will hope so.
"A particular number works wonder to draw the attention of consumers. And in planning any 'numerical marketing' we should consider general social trend which appeals to consumers. That is, a specific number is supposed to reflect a particular lifestyle today. That is the key to create an effective numerical marketing planning in the industry." said an official with the food industry in Korea.
Sam kim (email@example.com)
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