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Views : 1154
2012.07.04 (16:18:35)

팬텍 모바일 체험마케팅.jpg

Once you have touched its mobile ad for VegaRacer 2 smartphone on a mobile gadget, you will be able to experience varied 3D features including rotating the image of the model at your liking and enjoy learning lots of specifications of the model as if you were into the mobile game, a significant departure from the prevailing patterns in mobile 3D advertising which was characterized by just "leading" you to a product promotion site to say the least.


Seoul, Korea July 04, 2012 -- Pantech, maker of Vegas Series and the "long-time" second runner-up in Korea's intense handset market which has been dominated by powerful competitors like Samsung and LG, has set out to overhaul its online marketing platform as the ad industry is undergoing big changes centered around "mobile" channels of late.

pantech-Sky-Vegaracer2.jpg Pantech's new move in terms of marketing strategy looks to tapping into rising influence of mobile platforms and draw on its savvy expertise accumulated throughout in their previous marketing activities. The Seoul based company is to introduce a brand new 3D mobile advertising in the first place.

Once you have touched its mobile ad for VegaRacer 2 smartphone on a mobile gadget, you will be able to experience varied 3D features including rotating the image of the model at your liking and enjoy learning lots of specifications of the model as if you were into the mobile game, a significant departure from the prevailing patterns in mobile 3D advertising which was characterized by just "leading" you to a product promotion site to say the least. 

Moreover, the smartphone company set out to renovate Sky (www.isky.co.kr),  its main homepage, in a way a visitor to the online channel can enjoy the same user experience regardless of being accessed via a smartphone, tablet PC or personal computer.

Sam Kim (press@whowired.com)

 

pantech-Sky-Vegaracer2-01.jpg

 

 

 

 
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