[SEOUL, South Korea=Whowired] July 17, 2012--Doosan has announced it will once again be an Official Patron of this week’s British Open (known widely as The Open Championship), the oldest of the four major championships in professional golf. This is Doosan’s third year as a sponsor.
“The sponsorship of The Open has significantly contributed to promoting Doosan’s brand to the world.”
More than 200,000 spectators are expected at Royal Lytham & St. Annes Golf Club in Lancashire, England, site of this year’s Open Championship. The event will be broadcast to 190 countries worldwide, by the BBC and ESPN.
Doosan is one of seven British Open Patrons that include Rolex, HSBC, Mercedes-Benz, MasterCard, Ralph Lauren and Nikon. Doosan was the first company headquartered in Korea to support the tournament.
A global company, Doosan specializes in the infrastructure support business (ISB), which includes thermal and nuclear power generation, construction equipment, marine diesel engines, mechanical equipment and material handling equipment.
Executive Director Hye jin Kang of Doosan Corp. said, “The sponsorship of The Open has significantly contributed to promoting Doosan’s brand to the world.”
Jay Hyung LEE (Group PR team), +82 2 3398 1081
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