1. Launch
  2. Technology
  3. Marketing
  4. Mobile & Apps
  5. Life & Culture
  6. Issue Today
  7. Biz Trend

 

■ Quick Facts

The ElliptioGO combines the best of running, cycling and the elliptical trainer to deliver a fun, low-impact, high-performance outdoor workout. Based on popularity of elliptical machines as seen in the brand’s signature WestinWORKOUT® fitness studios and the prevalence of bike lending programs at hotels nationwide, partnering with ElliptiGO to offer this innovative fitness device was a natural fit for the Westin brand.


Westin Hotels Offers Guests a New Outdoor Workout Experience with ElliptiGO®, the World’s First Elliptical Cycle.JPG

 

STAMFORD, Conn., July 24 (Whowired) -- Today, Westin Hotels & Resorts announced a partnership with ElliptiGO, creator of the world’s first outdoor elliptical cycle, that will offer guests a new, innovative device to help them stay healthy and fit when away from home. Just in time for summer, guests at participating properties can rent the $2,500 ElliptiGO 8C as part of their daily workout routine and take in the local sights for an average rental fee of $10. Properties participating in the pilot program that will run throughout the summer include The Westin Hilton Head Island Resort & Spa, The Westin Kierland Resort & Spa, The Westin Savannah Harbor Golf Resort & Spa, The Westin Georgetown, Washington D.C., and The Westin Mission Hills Resort & Spa.

 

Take your summer workout outdoors with Westin

The ElliptioGO combines the best of running, cycling and the elliptical trainer to deliver a fun, low-impact, high-performance outdoor workout. Based on popularity of elliptical machines as seen in the brand’s signature WestinWORKOUT® fitness studios and the prevalence of bike lending programs at hotels nationwide, partnering with ElliptiGO to offer this innovative fitness device was a natural fit for the Westin brand.

 

“Our pilot program with ElliptiGO reinforces the brand’s commitment to promoting an active lifestyle and making exercise convenient for our guests in innovative and exciting ways,” said Brian Povinelli, Global Brand Leader, Westin Hotels & Resorts.

 

“We are very excited to partner with Westin to offer the ElliptiGO to their guests," remarked Bryce Whiting, Vice President of Sales for ElliptiGO. "We’ve had a great deal of positive feedback from the first properties that received ElliptiGOs and feel Westin Hotels is the perfect fit given their commitment to their guests well-being.”

 

Westin Continues to Innovate

The ElliptiGO offering joins a host of initiatives recently introduced by Westin Hotels & Resorts that have been designed with the guests’ well-being in mind. Most recently, Westin announced a brand-wide gear lending program in collaboration with New Balance. This program helps guests overcome the hurdles of exercising on the road with access to New Balance footwear, apparel and fitness program content through this innovative product loan program. Earlier this year, Westin announced a complete refresh of the WestinWORKOUT® program to match the evolving fitness trends among guests and further enhance the brand’s goal of promoting well-being in travel.

 

In September 2011, Westin launched a brand-wide Associate Enrichment program, introducing the brand’s “Elements of Well Being Platform” to more than 25,000 associates around the world through key touch points. Westin also unveiled its groundbreaking “For a Better You” ad campaign in May 2011 that uses artistic imagery to depict the “Elements of Well Being” that help guests leave feeling better than when they arrived. In late 2009, the brand launched a sleep study and sleep hotline with National Sleep Foundation aimed at helping travelers troubleshoot common sleep problems.

 

Westin also partnered with SuperFoods Partners LLC in the fall of 2007 to become the first hotel brand to create a SuperFoods-focused menu. In 2006, the brand introduced Breathe Westin and became the first in the industry to go smoke-free and offer guests a healthy, 100% smoke-free hotel experience.

For more information on Westin Hotels & Resorts, please visit www.westin.com, Facebook or follow Westin on Twitter.

 

About ElliptiGO

ElliptiGO, Inc. is a San Diego-based company that created the world’s first outdoor elliptical running device. Combining the best of running, cycling and the elliptical trainer, the ElliptiGO® delivers a high-performance workout experience that closely mimics running outdoors while eliminating the impact. Elliptical running is an effective way to build cardiovascular fitness without aggravating injuries, and a great alternative for people who can no longer run because of degenerative conditions. For everyone from the weekend warrior to the elite athlete, the ElliptiGO provides the most comfortable, fun and efficient way to get outside and be active. The full line of ElliptiGOs is available for purchase at select retailers nationwide and through the company’s website: www.elliptigo.com.

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations.

 

Subject 조회 Registered Date
[Legal Trend] ARAG’s Legal Woes Study Shows Legal Life Events Are on the Rise Attachment (1)
723 Aug 22, 2012
[Medical Solution] RasGas Creates Heart Safe Workplace with Physio-Control AEDs Attachment
524 Aug 22, 2012
[IT Trend] NTT Communications Study: Enterprises See Key Benefits in Deploying Cloud Services with Virtualized Network Attachment (2)
597 Aug 21, 2012
[Tech Trend] Speech Processing Solutions Introduces Brand New Philips Voice Tracer Range Attachment (7)
652 Aug 20, 2012
[IT Trend] Infonetics: IPTV Operators Turning Up the Heat with Multi-Screen TV, Content Discovery, Social Networking Attachment (27)
1666 Aug 18, 2012
[Education] Involving Kids In Cleaning: A Key To Future Success Attachment (50)
1501 Aug 17, 2012
[Fashion Trend] TheStudio.com - Redefining How Fashion Is Created Attachment (2)
556 Aug 12, 2012
[Fashion and Marketing] Junk Food Clothing Launches Innovative Digital Stores at Westfield Attachment (41)
2040 Aug 11, 2012
[App Idea] Vmersion-Health’s New Mobile App Gluco-Share™ Harnesses the Power of Sharing to Improve Diabetic Health Attachment (7)
971 Jul 26, 2012
[Gaming Trend] Big Fish Debuts Big Fish Unlimited, A Universal Cloud Gaming Service -- 100+ Games Streaming Instantly to PC, Mobile and TV Attachment (37)
1927 Jul 25, 2012
[Health & Life] Westin Hotels Offers Guests a New Outdoor Workout Experience with ElliptiGO®, the World’s First Elliptical Cycle Attachment (68)
5213 Jul 25, 2012
[Social Film] Toshiba and Intel Unveil ‘The Beauty Inside’ Global Social Film Project Attachment (5)
625 Jul 25, 2012
[Digital Payment] Visa Showcases the Future of Payments at the London 2012 Olympic and Paralympic Games Attachment (7)
777 Jul 24, 2012
[Green Biz] New Starbucks EarthSleeve™ Blends Performance with Environmental Sensibility Attachment (56)
1152 Jul 20, 2012
[Green Biz] Ground Breaking New Medication Disposal System Medsaway Just Launched Attachment (5)
632 Jul 20, 2012
[Marketing] New York Soccer Star Thierry Henry Uses Skill To Reveal Team Inspired Art In Midtown Attachment (7)
911 Jul 15, 2012
[Green Biz] Aloha Petroleum Unveils First Electric Vehicle Fast Chargers at Hawaii Gas Stations Attachment (33)
1423 Jul 12, 2012
[Entertainment] Disney Store’s Limited Edition Frankenweenie Vinyl, New Disney POP! Vinyl and Snack Food-Inspired “So Tasty” Vinylmation Figures, Debut at Comic-Con International 2012 Attachment (3)
1241 Jul 12, 2012
[Social Media] Car Guys Embrace Social Media as Digital Activity Increases Attachment (53)
3321 Jun 21, 2012
[Green Biz] Kilroy Realty Corporation Brings First EV Charging Stations to Carmel Valley Attachment (2)
721 Jun 21, 2012
Tag List

 

login

XE Login