SEATTLE, July 24 (Whowired) -- Big Fish, the most trusted global leader in casual games, announced today that its universal cloud gaming service, Big Fish Unlimited, is now available in the U.S. Big Fish Unlimited enables customers to play casual games that are running in the cloud and instantly accessible on a variety of connected devices via interactive streaming video. As the games are physically playing in the cloud, game progress is saved remotely, allowing customers to easily continue their sessions across devices and giving them maximum flexibility in where and how they want to play. Big Fish plans to rapidly expand this service by deploying additional content from its existing library of more than 2,500 PC games, most of which do not need to be updated or ported to run in this new service.

“Big Fish Unlimited is a new way for customers to enjoy our games,” said Paul Thelen, founder and CEO of Big Fish. “While our downloadable PC and mobile games businesses are thriving, Big Fish Unlimited enables us to quickly reach new customers on new devices and in new territories.”

In addition to the launch of the service, Big Fish is pleased to announce a strategic partnership with Roku that will bring Big Fish Unlimited to Roku streaming players later this year. Roku has historically outsold any other streaming player in the U.S., and through this partnership, Roku's customers in the U.S. will be able to play Big Fish's high-quality games on their connected TVs.

"Customers are increasingly adopting connected devices, and they expect games to be instantly accessible and playable across those devices. Big Fish will launch Big Fish Unlimited on PC browsers and tablets this quarter. Through our strategic alliance with Roku, we are adding a third screen: the connected TV.

This marks the first time that customers can choose where to play, because our service is powered by the cloud and game progress will follow customers from device to device," said Will O’Brien, vice president and general manager of cloud gaming at Big Fish. “The game play mechanics of our catalog of casual titles are ideally suited to this new delivery technology; anyone with a typical broadband internet connection will be able to use this service.”

"Big Fish Unlimited is the type of service that will delight our customers," said Ed Lee, vice president of content acquisition at Roku. "With its top-quality content and variety of entertaining games that appeal to a mainstream audience, Big Fish Unlimited complements our other streaming offerings and we expect it to be a big hit in the Roku Channel Store."

Big Fish Unlimited offers instant play of 100 top games, sourced from the company's catalog of the more than 2,500 titles it has published over the last 10 years, and will be adding new games every week. Currently, Big Fish Unlimited is available on PC browsers. Mac browsers, tablets, smartphones, connected TVs and other platforms will be added to the service over the coming year. Subscription access to the Big Fish Unlimited premium catalog is available for a $7.99 monthly fee. Big Fish Unlimited will also offer free access to a rotating catalog of up to 20 games supported by advertising.

In addition to the enormous benefit to Big Fish's connected customers, Big Fish Unlimited provides more exposure and incremental revenue opportunities for the more than 500 game developers worldwide whose games have already been published by Big Fish, as part of a life-cycle management approach that maximizes the lifetime value of their games.

The company currently offers their games in 10 languages to a global customer base and has further plans to expand Big Fish Unlimited outside the U.S. in 2013. Big Fish’s cloud gaming technology is piracy-proof, enabling the company to connect its trusted casual games service with customers in new markets such as China and Korea.

To see Big Fish Unlimited in action, click on this video: http://www.youtube.com/watch?v=p_JeuB8Mc_g&hd=1