In addition, the company opened another 642-square-meter brand store in London’s Westfield shopping centre near the London Olympic Stadium. The highlight of the store is the interaction experience zone where visitors can touch and feel Samsung Smart TV’s voice and motion recognition features.

Seoul, Korea, July 31 (Whowired) -- Samsung Electronics has embarked on a variety of promotional activities in London during the Olympic Games by opening a Shop-in-Shopat Harrods, the upmarket department store. The Shop-in-Shop location is designed for customers to experience first-hand Samsung products emphasizing convergence features including those for the Smart TV.

In addition, the company opened another 642-square-meter brand store in London’s Westfield shopping centre near the London Olympic Stadium. The highlight of the store is the interaction experience zone where visitors can touch and feel Samsung Smart TV’s voice and motion recognition features.

At Selfridges, the second largest department store in the UK after Harrods, on London’s Oxford Street, Samsung also opened an expanded store space, cementing its premium brand image among Londoners.

Sean Chung (press@whowired.com)