Samsung set up at the festival an experience zone where visitors could play the motion-recognition Angry Bird game and other live concerts and flash mobs.

Seoul, Aug 06 (Whowired) -- Samsung Electronics held the "Samsung Smart TV Smart Play Festival" at Busan's Haewoondae Beach for three days between August 3 and 5. Held as part of a campaign "How to Live Smart," the beach festival attracted a total of 25,000 attendees.

Samsung set up at the festival an experience zone where visitors could play the motion-recognition Angry Bird game and other live concerts and flash mobs.

Sohn Jung-hwan, Samsung executive responsible for domestic marketing, said, "We prepared a variety of events for the beachgoers including the world's first motion-recognition game Angry Bird on Samsung Smart TV and other live content. We will come up with creative marketing activities for our customers to leave good memories for the summer vacation."

Sean Chung (press@whowired.com)