Seoul, Korea ¶ Aug 10, 2012 -- CJ Bibigo’s first branch in London is establishing itself as a hot place loved by sports star players and celebrities.

CJ Bibigo, a global Korean food brand of CJ Group, said on Thursday that its first branch in London has been becoming a favorite dining place for sports stars at the London Olympics and celebrities. On the 3^rd. the national archery team of Korea visited the branch to enjoy various dining menus including green-lentil jelly with octopus, char-grilled bulgogi and Hot Stone ribs.

The branch is also expanding its presence among locals; It was introduced in Zagat, a prestigious restaurant guide book, and also reviewed by Richard Vines, a professional food reviewer at Bloomberg. It was mentioned on twits of famous local influencers in London.

The popularity of CJ Bibigo’s first branch in London would be attributed to the combined global appeals of the uniqueness of Korean food and CJ Bibigo’s established brand identity as a bar and dining food shop based on healthy and fresh premium food chain images.

In order to realize the globalization of Korean food, CJ plans to continue to open more overseas branches. It plans to open more branches in the US, China and Singapore and open 20 additional branches by year-end.

Adrian Han (press@whowired.com)