South Korea is Asia’s leading light in value car brands

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South Korea is Asia’s leading light in value car brands

whowireduniedit

2012.03.05 (18:34:29)

While Skoda and Dacia are showing the car industry the way to build low-cost cars in eastern Europe, South Korea is Asia’s leading light in value car brands.

Hyundai Motor and its sister carmaker Kia are growing faster than most of their competitors by offering aggressively priced cars that – much like Skoda’s – are making advances in features and quality.

Whether or not that is so, cars such as Hyundai’s new Veloster small car and Kia’s Sportage sport utility vehicle are winning arguably good reviews and legions of new customers who like their quality and design. The brands’ sales saw double-digit growth around the world last year – even in western Europe, where the overall car market fell.

[Via] FT

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