Seoul, KOREA ¶ Jan 03, 2012 (Whowired) -- Coreana Cosmetics, one of Korea’s major cosmetics brands, has developed a new technology called “phytosphingosine-1-phosphate” (PhS1P) that takes advantage of inter-cell signal transfer mechanism. It is widely expected to slow facial skin aging.

Sphingolipids are a diverse and ubiquitous class of lipids with at least 500 members, and are involved in a wide range of cellular processes. In fungi and plants, one of the most widely distributed sphingoid bases is PhS1P. It is also found in lesser amounts in animals.

Based on the patents related to PhS1P (Patent No. 2011-27198) and anti-aging bio-mimicry nutrients (Patent No. 10-977672), the company has succeeded in developing a new material “Powercell.” A new brand “La Vida” that incorporated the material will be launched in January of this year.

Yoo Hak-Soo, the president of Coreana, said, “I am so proud of our accomplishment in the new technology and the product line. We will keep working hard to be a leader in the specialty cosmetic category of the market.”

Sean Chung (press@whowired.com)