Levi's Water<Less Jeans To Bring Water to Who Needs It

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Levi's Water<Less Jeans To Bring Water to Who Needs It

globaledit

2012.04.10 (16:26:51)

Product

[Whowired] Apr 10, 2012- Levi's Korea is introducing WaterLess Jeans, eco-frinedly jean brand in Korea. Levi's WaterLess Jeans saves the use of water in the finishing process up to 96%. Since its launch in the US in 2010, Levi's has made more than 13 million WaterLess Jeans and saved over 172 million liters of water. Levi's Korea said "we hope to raise the awareness of water shortage problems across the globe with this eco-frinedly jean brand.". WaterLess Jeans comes in various models including 501, 504 and 511 with wide color choices from dark-washing from light-washing.

[The attached video: Levi's Water>Less Jeans promotion video in partnership with Water.org]

I want to

http://whowired.net/92217

Levi's Water Less Jeans.jpg(52.9KB)[4]

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