Mercedes-Benz Korea opened a Bilage (www.new.b-class.co.kr) for The New B-Class. Billage is an online miniature village combining social game and web-special concepts, and Mercedes-Benz created the Billage for its new premium concept car to attract young customers online.

The Bilage for The New B-Class is a virtual world where customers can experience everything about the car. If you visit the showroom in the Bilage, you can check all the information about the new B-Class and can register for a test drive. You can also visit the theater to watch video clips about the car. Or you can visit the Mercedes-Benz financial service building to check a special financial program in line with the launch of the new B-Class. On top of it, you can be in sync with your SNS accounts to select your own B-Class car to participate in the car parade with others.

Furthermore, on May, Mercedes-Benz plans to unveil a variety of social events to present a whole lifestyle with The new-B-Class. It is expected that The new B-Class would steal young customers’ hearts with its true premium compact car concept which is crystallized in the virtual world.

By Adrian Han (press@whowired.com)