Pop-up Surprise: Korean Food Re-imagined

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Pop-up Surprise: Korean Food Re-imagined

whowireduniedit

2012.04.25 (17:41:11)

pop up restaurant.jpg

The “pop-up” restaurant trend – in which restaurant owners let their establishments be taken over by amateur chefs and/or foodies for a night – that has been thriving in the U.S. and Europe for a couple of years reached Seoul this past weekend, when two expat food bloggers crafted a “Korean Food Reimagined” menu for their readers.

Joe McPherson of ZenKimchi and Sarah Lee of Seoul in the City spent about six weeks planning the event and hashing out the menu. 10 Magazine, which also covers the Korean food scene in English, helped publicize the event.

[Via] WSJ (full text available)

[Image Credit] WSJ

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