.gif)
whowireduniedit
Similarly, merchandisers at Shinsegye travel around the country and overseas to find items that they think will be the next blockbuster. But only 40 percent of these items can make it to the store shelf.
Seoul, KOREA ¶ May 04, 2012 -- The employees of the Shinsegye Group have begun an effort to learn lessons of business from a popular comedy program on KBS channel. The biggest retailer in Korea says the program is useful for such a purpose in that it encourages incessant competition among comedians to improve their material while meticulously analyzing viewer responses which is also applicable to the retail industry.
The survival-of-the-fittest competition the TV program fosters works like this: typically the producers ask the comedians to come up with short materials that they must think through for days on end. Still, not all episodes can be on air. Even after spending so much time and effort, some of the episodes the comedians prepare can’t see the light of day. In addition, less than 50 percent of 100 or so comedians on the TV station’s payroll can appear on TV.
Similarly, merchandisers at Shinsegye travel around the country and overseas to find items that they think will be the next blockbuster. But only 40 percent of these items can make it to the store shelf. The way the comedy program uses human resources is another thing that Shinsegye tries to learn. At the TV show, a minimum number of comedians appears on screen to maximize the fun factor while a comedian who creates an idea may often have to hand over the idea to a person who the producers think fits best for the role.
Sean Chung (press@whowired.com)
Marketing Story
