SK Telecom Throws Children’s Day Festival for Those from Interracial Families

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SK Telecom Throws Children’s Day Festival for Those from Interracial Families

whowireduniedit

2012.05.05 (19:59:39)

Children of international marriage invited to SK Tech Center to witness cutting-edge technologies and meet with celebrities from diverse cultural backgrounds

skt-티움(T.um).jpg Seoul, KOREA ¶ May 05, 2012 -- The Children’s Day is supposed to be inspirational and celebrate the dreams and hopes of children. Now major companies have gone out of their way to let children enjoy the moment and they know exactly how to do it well, as in fact we all were children once.

The marketing mantra on the Children’s Day has become “edutainment.” Actually the idea of learning by playing has been around for a while but now has caught on in the entire corporate world.

Marking the May 5 Children’s Day, Samsung Smart TV has offered a chance for children to enjoy children’s mobile game content, interactive e-books, and coloring. GM Korea also has a plan to distribute 2,200 coloring books to children so that they can color the entire Chevrolet models exactly the way they want. GM Korea has also sent a Chevrolet Spark to the newly opened Pororo Park for public display.

In contrast, SK Telecom took a different tack by reaching out to invite the children from interracial marriage to SK’s state-of-the-art T.um Center to experience futuristic technologies and enjoy the special stage performances by celebrities from diverse cultural backgrounds on March 4, one day before the Children’s Day.

Several pop stars—including Chinese singer Hera, Bangladesh-born actor Khan Mohammad Asaduzzman, and Paraguayan model Larissa Mabel Riquelme, all of them naturalized as Korean citizens—voluntarily joined the event to give hopes and dreams to the disadvantaged children.

After featuring several stage performances and the film that Asaduzzman had appeared, the event ended with celebrities at Korea Multicultural Arts Center distributing gifts jointly with SK Telecom.

Lee Hang-su, the PR Team head at SK Telecom and the organizer of the event, said the festival was arranged to support the children from multicultural backgrounds to have their dreams for the future and help them feel welcomed in culturally more diverse Korean society.

Jeansun Kim (press@whowired.com)

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