Anyone interested in the event “Lipton Moving Café”, which is to give away free ice tea to office workers, shoppers, and park visitors, can find out the location and the time of the day’s event on Lipton’s official blog page Lipton Story (http://liptonstory.blog.me/).
Seoul, KOREA ¶ May 06, 2012 -- Lipton, the 120-year brand of tea supplied by Unilever, will hold a promotional event “Lipton Moving Café” using the specially outfitted van to give away free ice tea to office workers, shoppers, and park visitors. Between the months of May and August, the moving café will pay a visit to public places such as business districts, shopping malls, parks, and festivals and hold free sampling events.
Anyone interested in the event can find out the location and the time of the day’s event on Lipton’s official blog page Lipton Story (http://liptonstory.blog.me/). The free drink will be provided on a first-come, first-served basis. Those who take pictures of the event and upload on their blog and twitter can win free gifts through a sweepstake.
Chung Kyung-Hee, Lipton’s marketing executive, said, “We prepared this event to express gratitude to our customers who have consistently supported our brand that has maintained the No. 1 position in the ice tea mix market for 11 years in a row.* We will hold more events like this to improve communication with our customers.” (*Nielsen Company Retail Index 2001-11, tea & ice tea mix market statistics.)
Lipton’s ice tea mix series, the most popular in Korea, comes in four different flavors, including peach, lemon, raspberry, and apple. One can enjoy many different combinations of tea flavor by adding fruit or soda. Depending on the user’s taste, the tea mix can be used to make ice tea or hot tea.
Sean Chung (firstname.lastname@example.org)
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