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LG Electronics unveiled its new 55 inch OLED TV in Monaco, which is scheduled to be shipped in the latter half of this year.
The 55 inch OLED TV (55EM9600)--the winner of the
Cnet’s Best of Show Award and Presidential Award for Multimedia Technology
Excellence-was introduced for the first time in Europe at the Showcase after having
been unveiled at CES 2012 last January. LG has been committed to emanate its
initial product concept of “Ultimate Display” to push it beyond the wild
imagination and expectation of customers, or the limits of all the existing
technologies of today to offer never seen before visual experiences. The
product will be released in the second half of this year starting from major
markets including Korea, Europe, and North America.
LG OLED TV applies WRGB pixel type OLED technology
to express ultra sharp color images, offering differentiated values such as wide
viewing angle with refiner technology, unlimited contrast ratio, no afterimages,
and ultra slim and light body designs.
Without the back light unit, the TV is even thinner
than a smart phone at 4mm thickness, weighing only 10kg with unconventional carbon
fiber reinforced plastic used as exterior material, a material that is lighter
than traditional aluminum. Also, LG’s proprietary 3D technology is widely
expected to take the supremacy in the OLED TV segment with flicker-free light
glasses.
Although LG had started off OLED TV production with
15 inch in 2009, it soon focused on large screen TVs with advanced technologies
such as better picture qualities, wide viewing angles, low heat generation, and
high power efficiency.
Jeansun Kim (press@whowired.com)
Marketing Story
