The U+ Zone is a platform that any users, including non-LG U+ subscribers, can take advantage of its Wi-Fi service as long as they saw the 15-second mobile video commercial. As more and more users are exposed to the mobile ad, more advertisers are showing interest in putting their ads on this medium.
Seoul, Korea¶ May 29, 2012 -- The number of LG U+ users has increased rapidly after the company began allowing its members to use Wi-Fi free of charge if they watched a mobile ad. LG U+ said on May 28 that it has gained membership more than twice as before only three months after it opened up its 80,000 U+ Wi-Fi Zones in February across the nation to all comers.
The U+ Zone is a platform that any users, including non-LG U+ subscribers, can take advantage of its Wi-Fi service as long as they saw the 15-second mobile video commercial. As of now, LG U+ is the only mobile telecom service provider that has opened its Wi-Fi zone to non-subscribers.
An average of 1 million users visits the U+ Zone every day after they watch the commercial. This is about twice as much as in February, with a 20-percent growth rate in a month. As more and more users are exposed to the mobile ad, more advertisers are showing interest in putting their ads on this medium.
For example, more than 100 companies in financial services, food and beverage, and gaming industries have already offered discount coupons and location-based service ads in U+ Zones. It is expected more companies in other industries would be interested in the new vehicle for advertisement.
Sam Kim (email@example.com)
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