whowireduniedit
Korean football fans pack into bars all over the country anytime national hero Park Ji-sung is in action for Manchester United in the English Premier League.
The stands at the Korean Grand Prix last weekend were not nearly as full, but that could have been because there wasn't a Korean to cheer on.
While young Korean footballers like Park have managed to break through and sign with European teams in recent years, it's been far more difficult for Korean drivers to gain a foothold in the rarified world of Formula One.
But organizers of the Korean Grand Prix are hopeful they are getting close. A Korean driver would instantly raise the sport's profile in a country that was barely aware it existed until last year, when the inaugural Grand Prix was held.