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Seoul, Korea ¶ Nov 26, 2011 (Whowired) -- “Aejeongnam” is an acronym that translates into “guy who gives out his verdict on ambiguous matter.” It is also the name that comedian Choi Hyo-jeong goes by on his highly popular weekly segment of the same name that airs every Sunday on a terrestrial variety show.
On Thursday, a new video clip of “Aejeongnam” created a buzz on the Internet with over 100,000 hits on various portal sites. The clip featured the Korean comedian, usually sharing his thoughts on very various difficult and awkward decisions, giving his advice on accumulating mileage points.
In the video, Choi talks about who should accumulate the points according to situations; on dates with members of the opposite gender, on appointments with the same gender, and when each party goes Dutch. Moreover, the “Aejeongnam” introduced “DingDong,” an application that everyone can easily download with a smart phone. The application, according to the comedian, makes accumulating points very easy.
Online bloggers, after watching the video, posted comments that showed great agreement, attesting to the popularity that “Aejeongnam” has accumulated on the small screen as well as on the Internet.
The video was actually produced by the makers of LG U+’s “DingDong,” a social shopping service. The marketing team leader of this company, Yun Jeong-min, said that “he utilized “Aejeongnam’s” popularity to create a boom with “DingDong” with the younger generation.
“DingDong” is a downloadable location-based application service that allows members to seek affiliated stores and accumulate points.
Henson Seo (press@whowired.com)
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