CJ’s Korean bibimbap brand Bibigo is joining hands with man’s life style channel XTM to launch “Ultimate Man B-Box” bibimbap with a wide range of balanced diet options. The menu was drawn up in cooperation with one of the most famous Korean personal trainers such as Han Dong-gil, Yun Tae-sik, and Kim Sun-woo starring in “Ultimate Man 2” in Dynamic GYM Show, which airs on every Tuesday at 11 PM. Those personal trainers are known to have worked with Korean actors like Cha Seung-won and Chang Dong-gun.

XTM’s “Ultimate Man 2” focuses on completing healthy life style with balanced diet and workout routines. Actually, one hundred participants in the Ultimate Man 2 will be provided with bibimbap with different ingredients considering their individual body types.

Personal trainer Han said Ultimate Man B-Box tweaked Bibimbap recipes, named as the best healthy dish by Huffington Post in the US, for balanced nutrition and calories. He promoted Bibimbap as the proper Korean dish for young but health conscious man and woman. The Ultimate Man B-Box comes in three different versions: Green for veggie, Black for chicken breast and high quality nutrition, and Red for barley rice and veggie protein.

Jeansun Kim (press@whowired.com)