The reason the camera app market has attracted attention of late is that several photo-based social networking services such as Pinterest, Cacao Story, and Path have become highly popular sites among Internet users who upload more and more pictures on such sites.

Seoul, KOREA ¶ May 11, 2012 -- Korea’s whole telecom industry is watching closely how the camera app market is moving. The camera app market, hitherto the battleground mostly for Internet portals, is quickly filled up by major telecom service providers. The camera app offers services such as filtering (adjusting brightness and saturation), out focusing (the feature allowing the camera to take clearer focus on the object than the background), retouching, and finally connecting to social networks.

The reason the camera app market has attracted attention of late is that several photo-based social networking services such as Pinterest, Cacao Story, and Path have become highly popular sites among Internet users who upload more and more pictures on such sites.

According to industry observers on May 10, LG U+ is mulling a camera app development that can double as a marketing tool. With this app, for example, the user can change her hair style, dress, and other appearances with the app’s retouching features all the while offering related products and services on the side.

Sean Chung (press@whowired.com)