Korean consumers are rapidly adapting to new online technologies such as social and mobile TV, in a trend that is reshaping the nation's media landscape.
According to a new report from Motorola Mobility, which looked into the video consumption habits of online consumers across 16 markets, the Asian nation shows consistently high engagement levels with new media platforms.
Use of social TV, defined as online applications allowing TV viewers to interact with the content or chat with other viewers, had increased from 31% of Korean respondents in 2010 to 76% this year.
Over the same period, the proportion of Koreans that had viewed TV content on a smartphone also rose seven times over.
Moreover, South Korea was the only nation in the region in which a majority (71%) preferred to use their mobile phone, rather than a laptop, to watch TV.
Other mobile platforms are rapidly gaining traction, with 14% of Koreans saying they had watched TV on tablet PCs such as the iPad in 2011. Last year, just 1% said the same.
[Image] LG Electronics
|In South Korea, Car Sales Go Gangnam style||Dec 29, 2012||781|
|Business as usual for South Korea's chaebol under new president||Dec 21, 2012||985|
|Thousands set for S. Korea 'battle of singles'||Dec 11, 2012||604|
|Psy, Samsung Push 'Brand Korea' in 2012||Dec 10, 2012||754|
|As South Korea Tackles Drinking Culture, Samsung Sets Guidelines||Dec 05, 2012||1169|
|Along the Trail of Korea’s Mountain Spirits||Dec 01, 2012||944|
|World's first toilet park flush with success in Korea||Nov 27, 2012||1010|
|Rising Won has South Korea Worried||Nov 24, 2012||637|
|Silicon Valley, Korea look to each other to drive economy||Nov 13, 2012||823|
|Seoul searching: how politics plays out in South Korean cinema||Nov 08, 2012||934|
|From IMF Crisis to Gangnam Style South Korea Bounces Back||Oct 31, 2012||813|
|South Korea to house new UN Green Climate Fund||Oct 23, 2012||1068|
|‘If Korean women like it, it’s a success’||Oct 17, 2012||1031|
|South Korea's New Obsession: Anipang||Oct 13, 2012||1408|
|Where to Find Your Gangnam Style||Oct 11, 2012||650|
|Korea As An Alternative Travel Destination for Growing Chinese Tourists||Oct 03, 2012||1044|
|A harmonious ecosystem in Korea’s Suncheon Bay||Sep 26, 2012||1122|
|Messaging apps show mobile Internet's rise in Asia||Sep 19, 2012||1310|
|Korean-Flavored Chevy Is Thrifty and City-Smart||Sep 15, 2012||876|
|Korean Film Lands Top Prize at Venice… Eventually||Sep 10, 2012||857|