Korean consumers are rapidly adapting to new online technologies such as social and mobile TV, in a trend that is reshaping the nation's media landscape.
According to a new report from Motorola Mobility, which looked into the video consumption habits of online consumers across 16 markets, the Asian nation shows consistently high engagement levels with new media platforms.
Use of social TV, defined as online applications allowing TV viewers to interact with the content or chat with other viewers, had increased from 31% of Korean respondents in 2010 to 76% this year.
Over the same period, the proportion of Koreans that had viewed TV content on a smartphone also rose seven times over.
Moreover, South Korea was the only nation in the region in which a majority (71%) preferred to use their mobile phone, rather than a laptop, to watch TV.
Other mobile platforms are rapidly gaining traction, with 14% of Koreans saying they had watched TV on tablet PCs such as the iPad in 2011. Last year, just 1% said the same.
[Image] LG Electronics
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