As part of its global marketing push for its Optimus L Series, the company plans to launch TV commercials in Europe, Asia, Latin America, CIS, the Middle East, and Africa on a gradual basis. Under the theme of “Connect to What’s Real,” the TV commercials will focus on unique design and user experience of the Optimus L Series.

SEOUL, Aug 08 (Whowired) -- LG Electronics announced on August 7 that it will beef up global marketing of its design-focused smartphone “Optimus L Series.” To this end, the company plans to launch TV commercials in Europe, Asia, Latin America, CIS, the Middle East, and Africa on a gradual basis.

Under the theme of “Connect to What’s Real,” the TV commercials will focus on unique design and user experience of the Optimus L Series.

For the full range of the Optimus L Series models, LG Electronics also plans to provide an upgrade service, adding the quick memo function that is designed to make it easier for users to make notes without opening a separate application.

Following the existing black-and-white models, LG Electronics plans to release a pink edition within the third quarter of this year. The Optimus L Series, developed to target the users who put priority on style, consists of three different models—L3, L5 and L7. After being released first in Europe in April, the series was marketed in Asia, the Middle East, Africa, and Latin America.

Alastair Kim (press@whowired.com)