SEOUL, Korea ¶ Nov 23, 2011 (Whowired) -- Sky (www.isky.co.kr), flagship brand of Pantech, one of leading mobile phone makers based in Korea, has announced Ulala Session, the winner of Mnet “Superstar K3” will be its official endorsement model for their popular handset, Vega LTE. Ulala Session is a music band that wowed audiences and judges alike for their innovative performances on the popular reality audition program, “Superstar K 3.” Ulala Session ultimately won the contest.
After Sky’s release of Vega LTE in October of last year, the product had garnered attention for its innovative function of motion recognition. This feature was well illustrated in its now-famous TV ad in which a female model kneading dough takes a phone call without having to physically touch the phone.
As the model of Vega LTE, Ulala Session will not only be featured in advertisements but will be giving out performances to promote the innovations of Vega LTE. Ulala Session’s first advertisement with Vega LTE was released on Tuesday and other versions of the TV ad are soon to follow.
Meanwhile, Vega LTE has other great features on its mobile phone such as the world’s highest resolution display and the world’s fastest 1.5 GHz dual-core processor. After its release in October, sales have reached 150,000 and the product is creating a sensation in the tech market.
Ulala Session made headlines not only with their powerful performances on the stage but a moving story regarding the leader of the group. The 32-year-old leader of Ulala Session shocked viewers and judges alike in September by revealing his illness when asked why his hair was so short. He said he had had his stomach and duodenum removed in June, during the preliminary rounds of the hit Superstar K program.
Henson Seo (email@example.com)
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