[MIAMI & Seoul=Whowired] Nov 29, 2011 -- Samsung Electronics, Co., Ltd, a global leader in digital media and display technologies, announced today that it is demonstrating, in creative partnership with Planar Systems, Inc., two stunning prototypes featuring SAMSUNG SM’ART™ LCD technology. The revolutionary liquid crystal canvas, will be showcased next week at Artexpo’s Miami SOLO show and then at Artexpo New York in March.

“We believe that the digital fine art market has a great opportunity to create a new ecosystem for consumers and collectors to be able to select, purchase, and then enjoy art just like they do in a gallery today,” said Scott Birnbaum, vice president of new business development for Samsung Semiconductor, Inc. “Samsung’s liquid crystal canvases capture the brushstrokes and colors of original paintings with LED backlighting and then are fine-tuned by Planar to capture the brilliance of each painting, providing a gallery-like experience in your home or office.”

“Planar’s 28-year history in displays for specialty applications and Samsung’s SM’ART technology well-equips us to respond to the needs of the fine art community who require exceptional art reproduction,” said Jennifer Davis, vice president of marketing for Planar Systems. “From our pioneering work in home cinema to demanding signage applications, our display products illustrate the creativity, reliability, and image performance that will make Planar displays the artist’s choice for digital canvas.”

“SAMSUNG SM’ART LCD technology has broken through the barriers of technology and art, and we believe it heralds a new paradigm for collectors, publishers and institutional buyers,” said Eric Smith, CEO of Artexpo’s Miami SOLO. “The innovation inspires a new generation of must-have technology buyers.”

SAMSUNG SM’ART™ VISION OF POSSIBILITIES:

• Collectors will be able to own the digital rights to “ageless” limited editions that are selected, purchased and delivered seamlessly from archives stored in the cloud – without the risks of shipping and physical deterioration.
• Wall art displays can easily be changed electronically according to the collector’s mood, design décor, party theme, or season.
• Veteran and emerging artists alike can expand their exposure and initiate “digital collector clubs” that put them directly in touch with digital buyers from around the world.

Planar and Samsung will present the artwork of several of Artexpo studio artists including Malena Assing, Michael Bedoian, Jeanne Bessette, James Caldwell III, Charles C. Carter, Lynette Joel, Roland Morin, Kristen Naugle, Tina Palmer, Hans Petersen, Lisa-Anne Rego, Ilene Richard, Suzanne Strock, and Kent R. Wallis. These artists represent a wide variety of art styles, from contemporary to traditional, and multiple paint mediums. This diversity of artists will be showcased on Planar displays, featuring SAMSUNG SM’ART LCD technology.

Samsung will also showcase the creative video artist Steve Matson, highlighting his “moving art,” a fusion of traditional painting techniques and cutting-edge effects.

Interested art organizations and artists can visit Samsung’s demonstration or contact Birnbaum at SMART@ssi.samsung.com to discuss participation in the SAMSUNG SM’ART™ electronic galleries.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

™ - SAMSUNG SM’ART is a trademark of Samsung Semiconductor, Inc. Planar is trademark of Planar Systems, Inc.