KT Staged a Unique Snack-Featuring Event to Promote Its Olleh TV Skylife Service

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KT Staged a Unique Snack-Featuring Event to Promote Its Olleh TV Skylife Service

whowireduniedit

2011.09.19 (13:42:29)

Promotion

[SEOUL=WhoWired] September 19, 2011 -- Korea Telecom (KT), Korea's biggest fixed-line service operator and No. 2 mobile carrier, staged a very unique marketing event named 'Bolgeori-BBangBBang' (meaning 'tons of content to watch) in a part of promoting the merit of its TV service 'Olleh TV Sky Life (OTS) which they claim provide a great deal of entertainment channels for a digital TV service operator.

KT distributed around 40,000 snacks labeled as 'Bolgeori-BBangBBang' in GangNam, YeongdeungPo, HongDae and other areas as part of the campaign and one citizen set a record of bringing in a total of 38 snacks in just 5 seconds using her shopping bag, creating a growing buzz among passers-by and in particular, kids.

I want to

http://whowired.net/87609

'Bolgeori-BBangBBang.jpg(638.3KB)[2]

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