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whowireduniedit
[Seoul=WhoWired] October 10, 2011 -- GM Korea showcased a unique launching event on October 09, featuring a concert on the M Stage at Seoul’s Gangnam Station to celebrate the launch of the Malibu, Chevrolet’s first global midsize sedan.
With the theme of “Malibu Paradise,” the concert was one of a series of diverse cultural programs combining cars with an enhanced lifestyle presented on a stage reminiscent of California’s Malibu beach.
The event, which began with a guerrilla street program conducted by Kim Jin-pyo, a singer and driver for the Chevrolet racing team, included a themed musical concert with a performance by singer Jeong Yeop. The automaker displayed several Malibus with a range of colors, offering customers the opportunity to get inside and feel the comfortable, cozy sedan first hand.
Written by Alastair Kim
Marketing Story
