To address their slow businesses, a host of franchises are turning to their "old but always working" marketing tactics: "Bulhwang-Marketing" or discount marketing in full scale (bulhwang means economic slump in Korean). Pizza Hut Korea, for example, is staging "9,900 Won Event" (8.44 USD as of June 08) as part of its discount marketing campaign.

Seoul, KOREA ¶ Jun 08, 2012 (Whowired) -- In financial pinch, "discount marketing" do work wonder. As the global economic slump is afflicting Korean market, consumers are increasingly cutting down on expenses, especially on paying for eating out or shopping tours, prompting restaurant chains to come up with their own solutions for consumers to open their purses.

To address their slow businesses, a host of franchises are turning to their "old but always working" marketing tactics: "Bulhwang-Marketing" or discount marketing in full scale (bulhwang means economic slump in Korean). Pizza Hut Korea, for example, is staging "9,900 Won Event" (korean Won 9,900 equals US Dollar 8.44 as of June 08) as part of its discount marketing campaign.