According to a survey by the Korean Internet and Security Agency last November, 34.8 percent of the 2,109 smartphone users check out or browse the mobile advertising as they tend to have useful information due to the interactive ads system.

Seoul, KOREA ¶ Jun 09, 2012 (Whowired) -- With 900 million SNS users gaining access to websites through mobile apps, Facebook saw its ads revenue decline from the previous quarter while Twitter raked in more money from mobile advertising than web advertising during the last quarter. The difference in the picture is the mobile advertising. Obviously, Facebook didn’t even bother to announce the mobile figure as it was deemed too trivial.

The Korean mobile advertising market accounts for less than a tenth of its entire advertising market, but it is expected to double the size in a year given the fast-growing number of smartphone users.

According to a survey by the Korean Internet and Security Agency last November, 34.8 percent of the 2,109 smartphone users check out or browse the mobile advertising as they tend to have useful information due to the interactive ads system.

Sioo Interactive, a design and marketing company, offers CatchPlus mobile in-game advertising services which combined find-the-differences-in-the-photo games with ad images taken out from glossy magazines, breaking new grounds in domestic mobile ads market. Unlike most of the other intrusive mobile ads like banners that irk the users, the network-based mobile game is fun and leads the users to get absorbed in the advertising messages, rather the images.