In contrast, the offer made by Kia Motors and SK Telecom sounds much better. The two companies had agreed to do joint marketing in 2010 and afterward Kia began a new in-car infotainment service called UVO, short for “your voice.”

Seoul, Korea ¶ July 06, 2012 -- Three companies—Samsung, KT, and Hyundai Motor—are trying a joint marketing event where any customer who purchases a Hyundai Veloster, i30, i40, or Sonata is given a Galaxy 8.9 or Galaxy Note as a free gift. Then KT will provide the free-of-charge iNavi 3D navigator app as well as the Bluetooth app that allows the Galaxy user to enjoy music and movies on the go. The promotion is valid for three months until the end of September.

This is interpreted as a move by the three major companies in three different areas to create a smart environment within the confine of the automobile. But the details of the offer are quite simply a buy-one-get-one-free scheme where a Hyundai car buyer can get a free Samsung tablet enabled by KT. The level of customer expectations when they hear about three giants joining forces can never be satisfied by this kind of marketing ploy.

In contrast, the offer made by Kia Motors and SK Telecom sounds much better. The two companies had agreed to do joint marketing in 2010 and afterward Kia began a new in-car infotainment service called UVO, short for “your voice.” An upgraded version of this service recently debuted with Kia’s flagship model K9, which can start ignition remotely, adjust air conditioner temperature, send destination information searched on home Internet to the car navigator, and alert the owner when there is a break-in.