In contrast, the offer made by Kia Motors and SK Telecom sounds much better. The two companies had agreed to do joint marketing in 2010 and afterward Kia began a new in-car infotainment service called UVO, short for “your voice.”
Seoul, Korea ¶ July 06, 2012 -- Three companies—Samsung, KT, and Hyundai Motor—are trying a joint marketing event where any customer who purchases a Hyundai Veloster, i30, i40, or Sonata is given a Galaxy 8.9 or Galaxy Note as a free gift. Then KT will provide the free-of-charge iNavi 3D navigator app as well as the Bluetooth app that allows the Galaxy user to enjoy music and movies on the go. The promotion is valid for three months until the end of September.
This is interpreted as a move by the three major companies in three different areas to create a smart environment within the confine of the automobile. But the details of the offer are quite simply a buy-one-get-one-free scheme where a Hyundai car buyer can get a free Samsung tablet enabled by KT. The level of customer expectations when they hear about three giants joining forces can never be satisfied by this kind of marketing ploy.
In contrast, the offer made by Kia Motors and SK Telecom sounds much better. The two companies had agreed to do joint marketing in 2010 and afterward Kia began a new in-car infotainment service called UVO, short for “your voice.” An upgraded version of this service recently debuted with Kia’s flagship model K9, which can start ignition remotely, adjust air conditioner temperature, send destination information searched on home Internet to the car navigator, and alert the owner when there is a break-in.
Of late, Kia and SK Telecom began a new promotion similar to that unveiled by the aforementioned three companies. Any SK Telecom LTE subscriber who buys a Kia car can receive up to 350,000 won worth of privileges such as discounts, auto maintenance services, and membership points. This is a good offer given that the two companies are doing it in addition to the UVO alliance that gives tangible convenience to the customers.
In the near future, the automobile, smart devices, and telecom services will be increasingly inseparable. In the latest Worldwide Developers Conference Apple Computer showcased its intelligent personal assistant and knowledge navigator “Siri” that can navigate the road on the iPhone, replay songs, and send text messages verbally, showing the coming convergence trend between the auto and smart device. Microsoft has also announced its plan to mount a motion-sensing camera Kinect on automobiles, which raises the public expectations on the future Smart Car.
Sean Chung (firstname.lastname@example.org)
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