男士正装短裤刮起了流行之风

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男士正装短裤刮起了流行之风

whowireduniedit

2012.07.08 (13:34:01)

쿨비즈[1].jpg

Seoul, Korea ¶ July 08, 2012 --在男士的休闲正装商店中，近来短裤的人气异乎寻常。

据本月5日乐天百货大楼的资料显示，上个月男士休闲正装短裤的销售额比去年剧增了40%，部分人气产品的销售额已同比增长了100%以上。

男士短裤从去年起就已经引发了流行，因此Mvio、Ziozia、T.I For Men等男士休闲正装品牌今年都比去年增加了10倍的短裤入库数量，并推出了红色、条格等各种各样的颜色和款式的新商品。

一位相关人士表示，“比起去年，今年我们准备了大量的短裤，可是短裤需求量的剧增让人因始料不及，较多的客户不能购买到所需要的商品或着要等待商品的再订购。”

쿨비즈 2.jpg 短裤在男性之间如此的受到关注的原因在于‘清凉商务装（CoolBiz）’的流行和‘炎热的天气’。今年的天气比去年更为炎热，在这种形势下‘清凉商务装’的策略以大型企业为中心逐渐扩散，随之男士服装品牌也添加了‘slimfit’设计，这获得了年轻职员的极度亲睐。不仅如此，较为合适短裤的休闲鞋和时装袜等配套商品也不断积累了人气，因此短裤的流行在韩国变得更加势不可挡。

此外，乐天百货大楼计划在定期甩卖期间进行‘男士休闲正装短裤展’的活动。包括Ziozia、BON、S+ by trugen、Sieg等在内的男士服装品牌将从本月6日至22日分别以低廉的价格进行出售‘短裤和T恤衫配套商品’的专项规划。

作者: 石美贤(press@whowired.com)

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