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首尔/韩国¶ CJ foodville公司经营的健康型传统欧式烘焙坊‘Tous Les Jours’在越南的第15家分店和在中国的第11家分店相继开张。就此,公司向着成为‘亚洲最具代表性的高级跨国烘焙企业’的目标又迈进了一大步。
  在越南,Tous Les Jours创造了‘年均两位数超速增长’的神话,并获得了越南烘焙坊各分店销售额均为第一的成果。目前在印度尼西亚和菲律宾,Tous Les Jours各分店的实际销售额都大大高于预计的金额,各分店都在红火的发展中。由此,Tous Les Jours在东南亚的市场中稳固了自己作为领头烘焙公司的地位,并且得到了坚定的发展促进力。4月25日公司在越南Le Loi开设了第15家分店;4月26日,Tous Les Jours在中国的第11家分店也在天津伊势丹百货中成功开业。
  至此,Tous Les Jours在海外已经拥有了47家分店。其中在美国有17家,中国有11家,越南有15家,菲律宾和印尼各有2家。
  CJ foodville此次在越南和中国成功的再开分店之举,与最近CJ集团对中国和东南亚市场的集中攻略有着密不可分的关系。去年年底在菲律宾开设的第一家和第二家分店,也是公司顺利发展海外加盟事业的结果,菲律宾当地的分店通过脸谱网(www.facebook.com/touslesjoursph),用SNS的销售战略赢得了年轻顾客,尤其是女性顾客的青睐。
  Tous Les Jours的相关人士表示,“由于公司在越南、印尼和菲律宾都拥有了成功开设分店的典例,所以最近东南亚的企业们都不断地向公司抛送着橄榄枝,这意味着Tous Les Jours已经作为一个高级的品牌在东南亚的市场中奠定了坚实的基础。现在印尼和菲律宾内的第三家分店都进入了准备阶段;已与公司缔结了MF的马来西亚以及柬埔寨也将预计在明年年底开设第一家分店。据公司展望,今年将是公司为全球输出的事业提供加速度的一年。”

 

 

编辑: Mei(press@whowired.com)

 



 

 

 

 
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