While most advertising campaigns put out by component makers focus on business customers, Samsung’s video series is unprecedented in that it appeals directly to individual consumers in a funny way.

Seoul, KOREA ¶ May 10, 2012 --Samsung Electronics has released three new videos on YouTube as part of a campaign to entice consumers to use Samsung memory chips. While most advertising campaigns put out by component makers focus on business customers, Samsung’s video series is unprecedented in that it appeals directly to individual consumers in a funny way.

The three episodes published on May 8 include “Battery Brutus,” “Loading Ball Larry,” and “Fiona Freeze” portraying troubles anyone can experience when they use a digital device. They also contain messages that Samsung’s memory chips can address the problems of short battery life, long loading time, and system freezing.

Since 2009 Samsung has promoted the “Green Memory Campaign” and the “CIO Forum” for corporate clients. Through the latest video campaign, the company tries to cement its position in the memory market by raising awareness on the quality excellence in its memory products among individual consumers.

Sean Chung (press@whowired.com)