this service will provide a good deal of convenience since they can participate in the campaign whenever they like to engage in; besides they can benefit from burnished brand image in their playing parts in the corporate citizenship activities.

Seoul, KOREA ¶ May 21, 2012 -- Smartphone is set to open a new chapter in the field of the "missing child search" campaign. LG U Plus announced it will stage a unique campaign in helping such moves to search lost children applying the "smart” features from the smartphone, joining forces with Korea’s National Center for Missing Children (NCMC), a division of Green Umbrella, a non-profit organization in the nation.

LG U Plus is to offer this doing-good campaign via its flagship "BizAd" -- a service through which a smartphone user can search a particular call number on the targeted company. When users tap this BizAd service and complete their calls, they will be offered real-time information regarding a throng of missing children on the screen. For some companies struggling to find out how they can join this kind of CSR campaign, this service will provide a good deal of convenience since they can participate in the campaign whenever they like to engage in; besides they can benefit from burnished brand image in their playing parts in the corporate citizenship activities. 

In the past, you should turn to leaflet or something to make public who are the missing child on the street or on the street walls. Posting up fliers and signs to this end, however, has a kind of drawbacks; even though you come to find the lost child, the good-willed neighbors should never know the good news, so you have no choice but to let them know the fact once again -- sort of nuisance given that you have been so burned in search of your cherished family member.

An official with LG U Plus said "given that millions of people call a call center on the nation a day, any company joining the event can enjoy both the tangible and intangible benefits from their CSR initiatives; plus, the multi-million smartphone users should be of great help to search a lost child across the nation."

Sam Kim (press@whowired.com)