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With more than 50 different brands available to the South African consumer, Anderson realises the importance of being at the top of your game and it appears the company will not rest until it is the number-one-selling passenger car manufacturer in the country.
At present the company sits in the top five, but he doesn't like to give too much away about where exactly it is.
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Whereas brands such as Mercedes-Benz, Toyota, Nissan, Volkswagen and Renault have sunk billions of dollars into the local economy by building manufacturing plants in various provinces, Hyundai has opted not to, and imports its stock from a variety of sources.
There's no prize for guessing why countries such as Brazil, China, Russia and India produce a high percentage of Hyundai's vehicles.
On more than one occasion overseas manufacturers have questioned the wisdom of sinking money into South Africa, where strikes are often never far from unions' agendas.
Marketing Story
