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Seoul, KOREA ¶ Apr 5, 2012 (Whowired) – After the fanfare of coloring project on Dongjak Bridge in central Seoul, HD Super Amoled is now headed to the small town school district in Jeju Island to color the bland building exteriors. The transforming process will be aired as TV commercial on the 5th.
Samsung Electronics’ HD Super Amoled Project is a cooperative campaign with the colorist Jean Philippe Lenclos to introduce the colors, which is even better than the true colors, on the HD Super Amoled Display. He has been dubbed as the founder of “Geology of the Colors.” Last December, the Amoled project kicked off to paint the previously gray colored Dongjak Bridge in bright and vivid colors as in the spectrum of the sun, and was warmly welcomed by the city-dwellers saying the project lightened the entire city.
Now the project will go to a small town in Jeju to give colors to the dreams and hopes of the children in Jeju Duruk branch school. It is designed to show the value and joy in giving colors to simple, run-of–the-mill school buildings.
Samsung marketing rep said the message that the technology of HD Super Amoled Display can hold the world in your handset in its true color will be liven up right before the eyes of the TV viewers. He added Samsung will continue on with a variety of marketing activities while fulfilling its social responsibilities as a global leading company.
Jeansun Kim (press@whowired.com)
Marketing Story
