[SEOUL=WhoWired] September 19, 2011 -- Dark Angel (www.dk-angel.com/), an innerwear brand for women, is to team up with Coupan, one of Korea's largest social commerce sites, to stage a big sale event capitalizing on the popularity of Korean women's wannabe model: Jessica Gomes.
With Jessica Gomes at the center of its marketing campaign, Dark Angel hopes to carry the momentum which have quite a good traction; Dark Angel has been very successful in marking its name in the innerwear market analyzing consumers' needs, a testament to not an unusual lesson that a product best mirrored the consumer needs will pay off.
Dark Angel has been enjoying explosive growth with its launch of 'Super Volume Up bra' which successfully reflected on female consumer's utmost needs -- simple but gracious, while applying average Korean women's body shapes, and the brand is establishing itself as a premium brand covering female consumers of all ages.
Source: Dark Angel & Coupan
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