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[SEOUL=WhoWired] September 19, 2011 -- In an unusual move for a auto brand, Hyundai auto held 'Veloster Dress-Up Competition' -- an open contest to dress up Veloster model in most original and creative ways in and outside appearances -- on September 18, in Seoul.
This event was staged as a part of Hyundai's renewed brand slogan of 'New Thinking, New Possibilities' with a great success as many as 60 'dressed-up' Veloster advanced to preliminary round and 10 out of these advanced to the final round.