[Seoul and Paris = WhoWired] September 29, 2011 -- 'Seoul's 10 Soul' -- a fashion presentation event featuring top 10 Korean fashion designers -- has been kicked off  at Le Hall des Marechaux in Musee des arts deco, in Paris, France, in the full glare of media and fashion industry in France on September 28, 2011.

Attention-grabbing was the event's unique space design -- Being inspired by a 'crease' in a cloth, overall space design at the show features a 'folding'-type space; and staircases which try to express the figuration of 'pleat' in cloth added  another original creative feel to the event. 

In a bid to promote Korean fashion prowess on the global stage, the event was hosted by the municipality of Seoul and organized by Seoul Business Agency (SBA), a public organization supporting and raising the support for small-and-medium-size enterprises (SMEs), R&D, fashion, animation and exhibition/convention industry in Korea. 

Source: SBA (http://sba.seoul.kr/eng/index.jsp)