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How did Seoul become Asia's capital of cool?
Even here in the Philippines, once an undisputed bastion of American pop and Hollywood movies, South Korean pop music, soap operas and fashion are now all the rage.
"I want the same brown, but slightly blonde color, as Sandara's hair," says 22-year-old hotel worker Kins Wu, referring to girl band singer Sandara Park as she sifts through color samples at a Manila branch of a Korean hair salon.
The phenomenon, known as "Hallyu" in Korean, took off around the start of the millennium with TV soap operas that became huge hits with Asians of all ages. Then came K-pop music, with its flashy choreographed dance moves, now imitated by teenagers from Beijing to Bangkok.
[Via] Associated Press
[Image Description] T-Ara