Seoul, KOREA ¶ Jan 16, 2012 (Whowired) --What would be correlations between election campaigns and a launching event? Election campaigns are supposed to be a cherished opportunity for voters to voice their opinions -- or anger against any policy -- in the process of an electoral system. And such publicity effects being generated during the campaigns can be the object of envy among marketers.
Taking the cue from the wonderful things happening in the election campaigns, CJ Hellovision, a late comer in Korea's mobile carrier market, has introduced a unique launching event with eye-caching campaign slogans and messages that you might consider them as one of those common political platforms at first blush.
Under the slogan of "National Voting Campaign to Slash Mobile Tariffs in Korea," the company tried to highlight its competitive edges -- affordable mobile fees and a range of benefits -- from its proprietary services. Campaigning for consumers' rights to much reasonable mobile fees and economical benefits, their messages are as simple as putting the vote in the ballot: change your telecom operator.
Along with its conspicuous street marketing events, CJ is staging a voting event online where participants can be able to express their opinions on service quality of mobile carriers they are currently subscribed to and entitled to a wide variety of gifs including free trips to Hawaii and Hong Kong.
CJ claims its HelloMobile service can save users as much as up to 40% of the existent mobile tariffs in the market. An official at the company said "As Korean consumers are increasingly discontent with the limited service scopes available in the nation, the new service launched by CJ Hellomobile will present gratifying new options in the market."
Sam Kim (email@example.com)
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