There’s just one thing you need to keep in mind about digital marketing. The mantra is simple, “Never Stop Communicating”. In this blog, we’re focusing on how to get the best out of the newsletter and social media marketing, but the rules are the same no matter which digital marketing channel you favour.
How to Communicate Via Newsletters
Sending out newsletters to your subscribers is a great way to keep them updated on your business activities on a regular basis.
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Keep It Easy To Read
Use simple, easy-to-understand vocabulary. People don’t have time to try and decipher long words and complicated sentences. Inject a sense of humour into your newsletters while keeping them informative.
Use Friendly Imagery
Some readers just merely skim the content; images help to hold their attention and make them pay attention to the text. Show pictures of people holding your product, but keep their faces out of view. This way the readers will notice your product more. Post 30-second videos of your product, your employees and interviews with management to build a personal connection with your audience.
Pen The Perfect Subject Line
Generate curiosity and interest through cleverly-worded subject lines. It’s like dangling a line and waiting for a fish to grab the bait. You can even dangle offers or indicate reduced inventory of popular items. Keep your subject lines short, crisp and politically correct at all times.
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Maintain A Consistent Schedule
If your readers expect your newsletters on Mondays, make sure they are delivered by Mondays. Remember, an inconsistent schedule will disappoint your reader base and you might lose subscribers.
How To Get The Best Out Of Social Media Channels
If you want your business to succeed, turn your company into a social media darling. Keep your company highly visible on social media by sharing news, updates and offers on a daily basis.
Use Themed Days
Themed days work well on social media, such as Follow Friday, Discount Festival Day and so on. Make sure to offer something special on these days on your store or blog, and soon people will look forward to your weekly themed days on social media channels.
Link All Your Accounts
Link all your social media accounts, so you can upload posts on all of them at once. Add your social media icons to your visiting cards and your newsletters so that people know you have a strong social presence. It’s a good idea to display your social media share counts on your website’s home page as well.
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Get Personal
Social media marketing allows you to get close to your customer base; leverage this fact. Comment on people’s profiles, and share their posts with others. Encourage people to share their product experiences with you and try to resolve their issues directly via social media.
Don’t Become A Pest!
Be visible and regular in your posts, but don’t flood your followers with posts. You don’t want to come across as needy. Post something of value, not just a boring advertisement. Keep your readers engaged with humour and honest sharing and they’ll stay hooked.