Part of grow your business, increasing profits and sales and raising your company profile is ensuring that your customer know about your business and can find you when they need you. No matter how great your product or service is, it doesn’t mean much to your potential customers if they do not know about your business and can’t access your products or services. Put yourself in your customers’ shoes, and look at what you would do if you were looking to buy a product or find a particular service.
This will help to give you direction in how to help your customers find you.
A local directory is a popular option to look for local businesses and services, and you should list your business in a free business directory so that when customers look there, they will find your business under the category for your products or services. A local directory that’s hosted online can also be great to add to your online presence and promote your company profile.
When many customers start looking or a business (and you might be the same) the first point of call is often a web search. This is why it’s so important for companies to have a strong online presence and if possible to work on search engine optimisation (SEO) in order to make their business’s results more quickly and easily found in the web search engine’s results.
A correct a targeted approach to SEO can help the search engine to recognise your web-page better and rank your page higher on the results, making it easier for companies to find you and more likely to choose your services.
Because so much of the search for a business and decisions to choose a particular business are made online these days, a god online presence is essential to supporting your customers in finding you and building a good company image. A well designed website is the first aspect to take care of, as this will be the point of call for customers looking directly for your business and wanting to find out more about who you are and what you do.
As well as websites, a presence on social media sites such as Facebook, Twitter or LinkedIn is a must have these days with more people living their social lives online. Social media pages are a great place to stay in touch with customers, direct them to your website, and make special offers or host competitions to promote your business. Best of all, existing clients may share your business page with friends and refer business to you through those means.
If your business provides a service or you are in the hospitality industry, chances are somebody has already written reviews for you online. And, they could be affecting how people find and perceive your business. Positive reviews can help people choose and find your business. As satisfied customers are more likely to spread the word about your business. If you have negative reviews, it’s a good idea to get in touch with the author of the review and see if there’s anything you can do to help to correct the error and improve their impression of your business.
Another great way to get people to know about grow your business is to publish a ‘how to blog or video’ that provides people with valuable information about your service or product. Customers are often searching online for information about how to do certain things. And, if your business offers this information and talks about how your product or service could benefit the customer. They may just choose to do business with you.
Not only do you promote your business this way, but you also provide valuable and real information to the customer. Which gives them a better and more positive view of your business overall.
With these techniques you can make it easier for your customers to find you and do business with you. Resulting in a great service for them, and increased sales and growth for you.