How To Improve The Efficiency Of Your Adwords Campaign
There are numerous ways to use pay-per-click advertising to your advantage. Of all the options available, however, Google has created an avenue that has proven to be the most profitable. With Google Adwords, companies can give themselves a better chance of ending up on the first page of the search engine titan. That has proven time and again to lead to more traffic to websites and more outstanding sales. If you have utilized this method and have not found it satisfactory, you may not be using suitable techniques. Here are some tactics that you can try instead:
Get a Good Quality Score
Google uses a Quality Score to determine which businesses should place at the top of the list. The better your score, the better your chance to secure a good position. Furthermore, there is also a good chance that you may have to pay less for each click in the future. So, how is your Quality Score calculated? Well, perhaps the most crucial factor is your ad’s relevance. The search engine will also consider just how compatible the advertisement is with the actual content on your website. The other aspect is how well your ad is estimated to do – for example, what the click-through rate to your site will be.
Geo-target Your Ads
There is little point in someone in England seeing your advertisement if you focus on Content Marketing. That is why it is essential to geo-target your ads. That will ensure that only the people in a specific area will see it when they type in the relevant keywords. By doing so, you will increase the possibility of catering to your intended audience. It also serves another purpose – preventing random visits to your site. Since you will only be catering to your region, you will not have to waste money by paying for clicks that will never translate to sales.
Create Variations and Test Them
People have different ways of expressing a want or need. That is why it can be pretty challenging to predict what keywords will work and which are just a waste of money. That is why it can help to try several variations of a particular phrase or word. Then, you can monitor them to see how well each performs. With this method, you can tell which ones should discard in the future.
To narrow down your search, even more, try conversion tracking. That helps you to determine whether your preferred action is taking place on your website after someone has visited it. That can mean different things for companies. Some want to increase sales; others want more people to subscribe or register. You will see if the visits translate to something more by tracking this.
Streamline Your Ads
Like geo-targeting, you need to streamline your ads as much as possible. This way, you avoid paying unnecessary costs and improve your conversion rate. You can use “negative keywords” or “negative matches”. These words or phrases prevent your ad from triggering even if some relevant keywords are used. Imagine, for instance, that you want to show people looking up “women’s clothing Australia”. However, you don’t want people looking for “free shipping”.
That is what you can do to make your google PPC campaign more efficient.